LOOK BOOKS/CREATIVE DIRECTION:

LOOK BOOKS/CREATIVE DIRECTION:

Wednesday, September 25 2013

 LOOK BOOKS/CREATIVE DIRECTION:

 "I would stress the importance of a few different aspects of creating your look book. Make sure to select a model that appeals directly to your customers. As a designer you have a good grasp on who your customer is so make sure not to lose thought of who that is while selecting a model. Even if you have a specific theme that you are trying to convey when creating your shoot, make sure the model works not only for the theme but they are also someone your girl (or guy) can identify with on some level. I would also suggest always booking off a casting call rather then just images. 

 

Another suggestion pertains to locations.  When selecting your location is to make sure you select a space that allows for lots of options while shooting. For example, you may think you only have a small amount of looks  to shoot but it its always best that you have multiple shot options for each outfit. Anything can happen day of. That doesn’t mean the space has to be huge. I’ve done some awesome shoots from spaces that were super tiny (seriously like 600 sq ft tiny) . Lastly- in general in studio shoots are almost always cheaper and more controlled. Keep that in mind. If you are doing something on a time crunch or on a budget don’t be afraid of a studio shoot! You can create something really beautiful and unique in studio and there are a lot less variables then a location shoot i.e. (the weather, permits, changing space etc).” 

- Kristin Knuff, Apartment 3 Productions