SPOTLIGHT ON: BITTLE D

SPOTLIGHT ON: BITTLE D

Thursday, August 16 2012

SPOTLIGHT ON: BITTLE D

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer

1. Tell us about yourself! What is your brand's product? BITTLE D is a 100% organic cotton T-Shirt line for women founded by two sisters, Dorothy and Danielle Cascerceri. BITTLE D Tees contain fun images and sayings along with rhinestone embellishments, which help make the Tees stylishly chic. These Tees - which are essentially fashionable odes to womanhood - can be dressed down with yoga pants for running errands or dressed up with dark jeans and heels for girls' night out. 
 
2. What sets your product apart from the crowd? Our authentic images and concepts behind our BITTLE D Tees along with our eco-friendly initiative to use 100% organic cotton are two of the biggest reasons we stand out from our competition. Also, our zest for life as sisters turned best friends turned business partners is one that is reflected through our work, or in this case, Tees. 
 
3. As independent designers, how did you get into the business? When we came up with the idea for BITTLE D, Dorothy was working full-time as an entertainment journalist in NYC and Danielle was a sophomore in college. However, our passion to follow our dreams overcame the obstacles. We started from scratch and built a company of our own all by ourselves. Now, we can't imagine life without BITTLE D. 
 
4. Any words of wisdom for aspiring designers? Do it. It sounds cliche, but follow your dreams and turn your ideas and visions into a reality. It's not going to be easy but it's going to be worth it.